Please contact events@groceryaid.org.uk to enquire about tickets.
The GroceryAid UK cycle challenge: A breath-taking adventure on two wheels
Our UK cycle challenge is a three-day cycle trip suitable for both intermediate and advanced riders, with the 2027 location and routes to be revealed soon.
It is a great way to test yourself, meet new people and strengthen existing relationships. Ahead of the ride we will have lots of fantastic enhancements, such as guided and virtual training rides, training plans, access to GPX files, bike hire and racking.
Looking to elevate your brand?
A range of sponsorship packages is available, offering exceptional exposure and engagement with senior decision-makers from across the grocery industry. For further details on our sponsorship packages, please click here.
2026 Major Sponsor:
Watch the 2026 Event Highlights:
"I started cycling about 3 years ago, wanting to keep my fitness levels up with a low impact sport and cycling is perfect. Signing up for the GroceryAid Coast to Coast cycle gave me an amazing opportunity to challenge myself, pushing myself out of my comfort zone and raising funds to support the industry I work within. The feeling of accomplishment was incredible as I crossed the finished line and I highly recommend this well organised and supported event" - Leanne, KP Snacks
Event Details
Pricing
£2,300 per rider
Sponsorship
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Major Sponsorship: £18,000 + VAT
- Branded cycling jersey worn by all cyclists on the event
- Two free rider entries
- Two single supplement fees
- Company logo on all onsite event promotion, website, and cyclist information pack
- Social media coverage pre-event, onsite and post-event
- Personalised sponsor social media assets
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Finish Line Sponsorship: £2,500 + VAT
Fully branded finish line. Placement of company logo on our website and in cyclist information pack
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Water Bottle Sponsorship: £1,500 + VAT
Fully branded water bottles provided to all riders. Placement of company logo on our website and in cyclist information pack
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Lunchtime Sponsorship: £1,500 + VAT
Fully brand one lunchtime stop on any day of the event. This includes any branding/products you wish to provide
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Refreshment Stop Sponsorship: £1,000 + VAT
Fully brand one AM or PM refreshment stop on any day of the event. This includes any branding/products you wish to provide
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Jersey Sponsorship: £950 + VAT
Placement of company logo on the back of cycling jersey worn by all cyclists
Rooms are based on a twin share. A limited number of single occupancy bedrooms are available on a first come-first serve basis. Single occupancy rooms are £400.00 per person
Raise Funds with Justgiving
Click here to be taken directly to our GroceryAid page on JustGiving.
For more information please contact GroceryAid: events@groceryaid.org.uk / 01252 875925
2026 Pedal the Borders Highlights
This is a fundraising event supporting GroceryAid, the charity for the grocery industry. All bookings are subject to acceptance of GroceryAid’s event terms and conditions.
