Please contact events@groceryaid.org.uk to enquire about tickets.
Dig out your best pink outfit in support of GroceryAid, Breast Cancer Now and CoppaFeel!
In 2025, over 1,700 guests gathered at the Yorkshire Event Centre for an unforgettable evening at the Asda Tickled Pink Gala Ball. Together, we raised a phenomenal £1,495,763 in support of GroceryAid, Breast Cancer Now, and CoppaFeel!
Celebrate with us at the Asda Tickled Pink Gala Ball. It is a highlight of the Asda calendar and a sell-out event every year. Together we’ll raise vital funds for Asda’s charity partners, Breast Cancer Now and CoppaFeel!, while also supporting the fantastic work GroceryAid does for colleagues and families impacted by breast cancer.
Get ready for an unforgettable evening of glamour, delicious dining, and live entertainment. Guests can also take part in exciting fundraising opportunities, including an auction, raffle, and interactive games.
Thanks to the support of the Tickled Pink event, GroceryAid has been able to offer a dedicated grant to provide practical support to grocery colleagues across the industry affected by breast cancer.
With a range of sponsorship packages available, this event is a unique opportunity to network, celebrate and make a difference.
Enjoy an evening with key Asda contacts at the unmissable Tickled Pink Gala Ball. Sponsorship packages are available, please enquire at asdatickledpinkball@groceryaid.org.uk
Charity partners:
Watch the 2024 event highlights:
"The Tickled Pink Ball is an amazing event. It brings colleagues and suppliers together as one team to raise an incredible amount of money for an important group of charities." - Liz Evans, Chief Commercial Officer - Non-Food at Asda
Event details
Timings:
18:00 – Drinks Reception
19:30 – Speeches and Supplier Awards
20:30 – Dinner
22:15 – Headline Act (to be revealed on the night)
23:15 – House Band to dance the night away!
01:00 – Carriages
Dress code: Black tie
Pricing:
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Premium Table of 10 - £15,000 + VAT - please enquire
- Networking drinks reception
- Enhanced table drinks package
- Prime table location
- Company logo used in event marketing
- Company branding displayed on event screen
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Standard Table of 12 - £15,000 + VAT - please enquire
- Networking drinks reception
- Table drinks package
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Standard Table of 10 - £12,500 + VAT - please enquire
- Networking drinks reception
- Table drinks package
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Standard Ticket - £1,250 + VAT - please enquire
Please enquire
Please note that The Tickled Pink Gala Ball is open to current Asda and George Suppliers. For more information on the event and sponsorship opportunities, please contact GroceryAid: asdatickledpinkball@groceryaid.org.uk / 01252 875925
Profits from the Tickled Pink ball primarily benefit the Asda Tickled Pink charity partners: Breast Cancer Now, a registered charity reg. nos 1160558 (England & Wales) & SC045584 (Scotland) which is expected to receive around £700,000 and CoppaFeel! a registered charity reg. nos. 1132366 (England & Wales) & SC045970 (Scotland)which is expected to receive around £300,000.
GroceryAid are collaborating with Asda on the Tickled Pink Ball to help grocery families, including those affected by Breast Cancer. GroceryAid is the trading name of the National Grocers Benevolent Fund. Along with the Tickled Pink charity partners, a donation from the profits of the ball expected to be in the region of £200,000 will be given to GroceryAid, a registered charity reg. no 1095897 (England & Wales) & SC039255 (Scotland).
All bookings are subject to acceptance of Asda’s event terms and conditions.
Highlights from 2023
